KPMG - "Catalyst" - Accolade award winner from Tribe Pictures on Vimeo.
At the moment our Tribe team is also working with Hess to develop an effective employee communications strategy, which will include raising CSR awareness, both internal and external. While external CSR inspires more confidence in customers and communities, it creates a climate of pride and dignity within the company. Employees are more likely to endorse ethical values in their work if they feel the company truly embraces them. Reciprocally, while internal CSR is of direct benefit to employees and job seekers, it improves the corporation's image to the public at large.Here are several interesting articles about the current wisdom relating to CSR:
This project is being implemented in Trinidad and Tobago where high level of absenteeism and low productivity is crippling the private sector. The goal is of implementing internal CSR initiatives to create safer and healthier work environments linked real labour productivity gains including increased employee motivation, reduced absenteeism and rate of employee turnover, and higher productivity and efficiency in production processes.
http://www.iadb.org/en/projects/project,1303.html?id=TT-M1012
The two following studies concern themselves with assessing the level of CSR in the company, how it is perceived and what goals to set - an important part of an effective CSR strategy:
http://www.essays.se/essay/53556b2582/
http://www.accaglobal.com/general/activities/sustainability/acca/csr
A very clear look at what CSR is, historically, legally, and ethically as well as its definitions, limitations, and benefits:
http://www.referenceforbusiness.com/management/Comp-De/Corporate-Social-Responsibility.html
In this piece out of Canada, Maclean’s looks at the interesting trend of companies choosing to continue corporate social responsibility initiative despite the economic downturn. Expected to be the first budget items cut, most companies actually stood strong and continued their efforts. Others saw the weak economy as an opportunity, using the situation to jumpstart their own socially responsible programs at a discounted cost. This trend emphasized the importance of long-term planning in a business environment.
http://www2.macleans.ca/2010/06/14/a-conscience-choice/
In a blog post by Matt Kopac of email marketing company iContact, the firm highlights their recent corporate social responsibility efforts which led to a goal of becoming a “B Corporation.” B Corps are companies that use “the power of business to solve social and environmental problems,” and there are already 285 of them in the US. This is an interesting business trend that strays from the traditional “profits first” approach that has been followed in the US business culture.
http://blog.icontact.com/blog/icontact-getting-serious-about-corporate-social-responsibility/
This introductory post in a series on corporate social responsibility focuses on the factors and events that have caused the idea of corporate citizenship to grow so aggressively. CSR is first defined in a clear context, before author Gregory Unruh argues that the phenomenon began in 1995 with the birth of CSR reporting. This was followed by a series of events stemming from the twin crises confronting Royal Dutch Shell.
http://blogs.forbes.com/csr/2010/05/07/part-i-in-a-csr-series-corporate-citizenship-in-a-global-economy/?partner=whiteglove_google
with research and contributions from Andrew Chase
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