|Jake Gyllenhaal arriving at La Pomme for New Eyes For The Needy fundraiser|
|Tribe Pictures' Lori Schmon interviewing Jake, Chris Holt shoots.|
Jake Gyllenhaal knows first hand how important vision is. As an actor he couldn't read his lines, he would kiss the wrong lady, and might walk into the wrong space/time (see plot of Source Code) if he couldn't see properly. Jake's grandfather led him in empathizing with people who suffer from poor vision, by teaching Jake as a child to donate his old glasses to charity. This inspired the actor to embrace the cause of New Eyes for The Needy and become their spokesperson.
Tribe Pictures was approached by New Eyes For the Needy as they were looking for an efficient fundraising tool. We liked the fact that Eyes For The Needy operates on a very simple premise: for each donation of $60 someone in need gets his/her vision back. A small gesture with tremendous results. We devised a documentary showing the improvement New Eyes For The Needy brings to individual lives. A school boy can read the writing on his classroom blackboard, a woman can operate her sewing machine again, and an aging woman can read her medecine labels. Board members of the charity were delighted with the success the video (which can be viewed on their home page) in supporting their fundraising. The other video on the homepage, also produced by Tribe, is a call to donate from Jake Gyllenhaal.
|New Eyes executive director Susan Dyckman with Chris & Lori from Tribe|